Sub-Zero - Rated Top Green Brand
May 8, 2008
For Sub-Zero, it’s easy to be green. It’s a part of our heritage, the way we do business, as a privately held, family-owned company. For over 60 years, Sub-Zero has been a leader in food preservation and green products. Sub-Zero invented Dual Refrigeration; we created it to keep food fresher while using less energy in the long run.
For Sub-Zero, green is more than just an Energy Star rating. Even our largest refrigeration product, the Sub-Zero PRO 48, uses less energy per month than a 100-watt light bulb. From being built in the USA, to supporting organic farmers and food artisans, to using renewable energy, to extensive recycling, to sourcing environmentally friendly materials and supplies, to providing living wages to our factory workers - Sub-Zero & Wolf have been ‘green’ long before the term even existed.
As a result of more than 60 years of being green, Sub-Zero was ranked on the Top 10 list of Green Brands in 2007 by the ImagePower Green Brands Survey. In this independent, 3rd party research, more than 3000 consumers in the United States and the United Kingdom were polled to rate the most ‘green’ brands. They were asked to rank only the brands they were familiar with. The survey also indicated that an increased number of Americans are displaying positive green attitudes and behaviors, which illustrates that consumers are demanding that more companies implement sustainable business practices.
Top 10 Green Brands according to the ImagePower Green Brands Survey:
Whole Foods Market
Wild Oats Markets
Trader Joe’s
Toyota
Honda
Sub-Zero
Ikea
Body Shop
G.E.
Aveda
From Sub-Zero Green Kitchen Appliances
Sub-Zero Launches GrowAGreenKitchen.com
May 8, 2008
Americans are moving toward living greener lives. Eating habits and purchasing choices are changing and evidence now points to consumers seeking ways to create green environments in the home. Sub-Zero and Wolf’s Web sites have long provided tips and expertise in all things relating to refrigeration, cooking and kitchen design; but recently, the companies incorporated another facet to their already robust online tools, the microsite: GrowAGreenKitchen.com
GrowAGreenKitchen.com was built to provide consumers, builders and cooking enthusiasts alike with practical guidance on how to incorporate green solutions into their kitchen. The site is divided into three categories: energy tips, construction tips and everyday tips.
Clicks around the various components of the virtual kitchens reveal guidance ranging from recommendations on sustainable wood products to solutions for nontoxic cleaning supplies to ways to lower energy bills with innovative insulation ideas.
There are also easy tips that are easy to incorporate into day-to-day life, such as the recommendation to purchase your food from local farmers and merchants. On average, food travels 1,500 miles from the point of origin to the final location. Using homegrown resources greatly reduces the transportation impact.
“Today’s consumers are relying on the Internet as a resource to discover the latest in green solutions. Our goal is to provide the best interactive experience in which visitors can learn how to make changes — big and small —that will sustain both their families and the planet,” remarked Christopher Parr, consumer marketing manager at Sub-Zero, Inc., and Wolf Appliance, Inc.
In 2007, Sub-Zero was ranked on the Top 10 list of Green Brands, according to ImagePower Green Brands Survey. The independent, third-party research surveyed more than 3,000 consumers in the United States and the United Kingdom. Sub-Zero ranked sixth. Sub-Zero and Wolf’s company-wide commitment to energy efficiency and the environment extends into all facets of the company’s business. All Sub-Zero and Wolf appliances are manufactured in the United States, eliminating the significant environmental impact of internationally shipping materials and parts; seven Sub-Zero refrigerator models are Energy Star rated (even Sub-Zero’s largest refrigerator consumes less power than a 100-watt light bulb); all Sub-Zero and Wolf products meet the Environmental Protection Agency’s emission standards; and all scrap metal used in manufacturing is reused. The company is also strongly committed to responsible and sustainable food production and preservation, supporting local farmers and culinary professionals who are active in the locally-grown movement.
To learn more about this new online resource, please visit www.GrowAGreenKitchen.com. For additional information on Sub-Zero and Wolf products, visit subzero.com or call 1-800-222-7820. Print Page