WHAT’S COOKING WITH COOK FOR THE CURE Three Ways Cooks Can Help Raise Funds for the Fight against Breast Cancer
April 20, 2008
Susan G. Komen for the Cure and KitchenAid are once
again offering those who love cooking and sharing good food a number of ways to support the
fight against breast cancer in October (National Breast Cancer Awareness Month) and
throughout the year. This ongoing fundraising initiative, Cook for the Cure®, has raised more
than $5 million for the cause since 2001.
New Pink Products.
Visit retailers nationwide or www.CookForTheCure.com to view the latest additions to the
KitchenAid pink product collection that generate donations to Komen for the Cure. New pink
products include a hand-held manual food chopper, a set of culinary tools with a crock, a 12-cup muffin
pan and an assortment of cutting boards. Also new this year is a set of two pink grill pans. Each pink
product that is purchased and then registered at www.CookForTheCure.com will generate a
donation of up to $50*. KitchenAid guarantees a minimum donation of $1 million to Komen for
the Cure in conjunction with the pink product collection for 2007.
Downloadable Kit for Hosting a Fundraising Party.
Anyone can follow the example of such culinary notables as Bobby Flay, Mario Batali, Sara
Moulton and Jacques Pepin by hosting their own Cook for the Cure® party. A new and
improved party kit from KitchenAid provides ideas for raising funds while hosting a party for
family and friends. More than 20 pages of recipes and tips provide all the tools needed for a
wonderful brunch, appetizer, dessert, or dinner party. Hosts also now have the chance to decide
if they want their donations to support a local Komen Affiliate or Komen’s national office.
“The Cook for the Cure® party kits represent an integral part of our program,” notes Deb
O’Connor, Senior Manager of Brand Experience, KitchenAid. “These kits allow foodies to raise
funds and awareness for the fight against breast cancer by sharing their culinary talents with
loved ones.”
Consumers can visit www.CookForTheCure.com to download this kit and start planning a party
with a purpose.
Purchase Pink, Get A Free Gift.
Purchase any KitchenAid® countertop appliance from the pink product collection at
www.CookForTheCure.com or www.ShopKitchenAid.com through the end of October and
receive a free limited-edition Better Homes and Gardens® “Pink Plaid” cookbook by mail. The
collection includes the popular Artisan® Stand Mixer, 12-Cup Food Processor and 5-Speed
Blender (carrying suggested retail prices of $349.99, $249.99 and $149.99, respectively); each of
which generates a donation to the cause when registered on www.CookForTheCure.com.
About KitchenAid. Since the introduction of its legendary stand mixer in 1919 and first
dishwasher in 1949, KitchenAid has built on the legacy of these icons to create a complete line
of products designed for cooks. From countertop appliances to cookware, ranges to refrigerators,
and whisks to wine cellars, KitchenAid now offers virtually every essential for the well-equipped
kitchen. To learn why chefs choose KitchenAid for their homes more than any other brand**,
visit www.KitchenAid.com.
About Susan G. Komen for the Cure. Nancy G. Brinker promised her dying sister, Susan G.
Komen, she would do everything in her power to end breast cancer forever. In 1982, that
promise became Susan G. Komen for the Cure and launched the global breast cancer movement.
Today, Komen for the Cure is the world’s largest grassroots network of breast cancer survivors
and activists fighting to save lives, empower people, ensure quality care for all and energize
science to find the cures. Thanks to events like the Komen Race for the Cure, we have invested
nearly $1 billion to fulfill our promise, becoming the largest source of nonprofit funds dedicated
to the fight against breast cancer in the world. For more information about Susan G. Komen for
the Cure, breast health or breast cancer, visit www.komen.org or call 1-800 I’M AWARE.
* During 2007, KitchenAid is proud to donate a minimum of $1,000,000 to Susan G. Komen for the Cure in
conjunction with its pink product collection. Consumers must register each pink product purchased at
cookforthecure.com to generate a donation. See cookforthecure.com for more details.
**Based on a September 2005 survey, KitchenAid was found to be the home kitchen appliance brand chosen most
often by members of the International Association of Culinary Professionals when asked about refrigerators, ovens,
cooktops, ranges, dishwashers, microwave ovens, electric mixers, blenders, food processors and toasters.
KITCHENAID RAISES $5 MILLION GLOBALLY TO FIGHT BREAST CANCER
April 20, 2008
Thanks in large part to the success of pink countertop appliances and non-
electrics launched in recent years at the International Housewares Show, KitchenAid has topped the $5
million mark in raising funds globally for the fight against breast cancer through its Cook for the Cure®
program.
In the United States, Cook for the Cure® presented by KitchenAid is a partnership with Susan G. Komen
for the Cure and began with a donation-with-purchase promotion surrounding the iconic pink Stand
Mixer. The collection has grown significantly within the past 5 years, and each pink product generates a
donation of up to $50 to Komen for the Cure*.
Making their debut at this year’s Housewares Show are a number of new pink products that raise money
for breast cancer research and education spanning the cookware, bakeware, cutlery, pantryware, tool and
gadget categories. The sale of each item will generate a donation of 10% of the retail price to Komen for
the Cure, an organization that has been leading the global movement to end breast cancer forever, for the
past 25 years.
The first item in the collection, the pink KitchenAid stand mixer, will continue to generate a $50 donation
with each sale.
The newest pink KitchenAid products include a twin skillet set (MSRP: $49.99), a silicone 12-cup muffin
pan (MSRP: $29.99) a crock with tools set (MSRP: $24.99), a silicone basting brush (MSRP: $8.99), a
flat grater (MSRP: $5.99), and a set of four prep bowls (MSRP: $9.99).
Launched by KitchenAid in 2001 to give those with a passion for cooking a way to support the cause,
Cook for the Cure® raises funds in the United States and other countries through donation with purchase
programs, culinary auctions and events, and a grass roots initiative that encourages consumers to host
their own “party with a purpose” to generate donations from family and friends. Cook for the Cure® has
drawn the support of many of the country’s most celebrated
chefs, including Mario Batali, Bobby Flay, Emeril Lagasse, Mary Sue Milliken, Susan Feniger, Sara
Moulton, Jacques Pepin and others.