Dacor Ventures Into Builder Market
May 8, 2008
Dacor, innovative leader in luxury kitchen appliance design, manufacturing and distribution, and Clear Channel Branded Cities announced that Dacor will be the exclusive appliance provider for the new Westgate Living residential project, part of Westgate City Center, a unique entertainment, shopping, dining and residential destination in Glendale, Arizona. Each of the residences in the community will feature a complete Dacor kitchen with stylish appliances from the company’s Epicure®, Millennia® , or Preference® lines.
Westgate Living is an exciting lifestyle concept contained within the Westgate development. Clear Channel Branded Cities, a division of Clear Channel Outdoor, is the outdoor media and sponsorship partner of Westgate.
The first phase of Westgate Living’s construciton will include a colleciton of urban residential properties set in the midst of the new city, beginning with The Majestic, a ten-story Art Deco and warehouse-inspired glass, brick and steel design that will feature 181 state-of-the-art condominiums.
With a variety of imaginative floor plan options complemented by an extraordinary selection of lifestyle enhancing services, The Majestic will be the first project in a long line of developments that will make up Westgate Living, and will be within walking distance of professional sports games, live music and an eclectic collection of shopping, dining and entertainment found at the popular Westgate City Center.
“We are thrilled to be the exclusive appliance provider for the first of Branded Cities’ revoluationary live-work-play developments,” said Elaine Chaney, Senior Vice President of Marketing and Sales at Dacor. “The innovative concept behind Westgate Living paired with the innovation behind Dacor appliances make this new partnership a natural fit. They are exploring unchartered territory within the builder category and it’s exciting to participate in essentially what will be the building of an entire city.”
From cooktops to wall ovens, microwaves to ventilation hoods; each of the new residences in The Majestic will include complete, chef-inspired kitchens with appliances in either the commercial-inspired stainless steel of the Epicure® Colleciton, the sleek black glass and stainless steel combination of the Millennia® Collection or with floating glass front panels in any of the six colors available in the artistic Preference® Colleciton.
“Dacor offers a complete line of stylish and innovative luxury kitchen appliances for consumers who are passionate about cooking. We take extra care when designing our products to include unique style and performance details that will help our consumers achieve the ultimate culinary experience just as the designers of Westgate Living have examined every detail to created an environment that will appeal to those who are passionate about life and want to achieve the ultimate in comfortable living,” continued Chaney.
In addition to the kitchen appliances, the three-year agreement grants Dacor certain exclusive and proprietary marketing and advertising rights with the Westgate complex. These inlcude the right to produce six (6) culinary shows in Westgate’s public areas each year, rights to one (1) of Westgate’s Times Square-style signs, as well as limited use of the Westgate Living’s fully-functional product showroom to entertain dealers, clients and other VIPs surrounded by its products.
The detail-rich appliances will blend perfectly with the high-tech design of The Majestic’s condominiums. With gas cooktops that feature precision burners for complete control over the heat source and intelligent Discovery Wall Ovens that ensure gourmet cooking results, no matter how talented the cook. The whisper-quiet dishwashers with intiutive controls offer unmatched cleanability and the overwhelming storage of the 36″ French door refrigerators keeps food fresher, longer. Easy-to-use island hoods and microwaves offer an added convenience to make life in the Westgate Living community all the more impressive.
These expertly crafted residences will feature a rich combination of urban architecture with a contemporary lifestyle that captures the excitement of Westgate City Center. Designed for luxury, the homes highlight distinctive open floor-plans some with walls that move to allow residents to reshape their floor plan at will, along with designer kitchens, a rooftop pool and cabanas, private secure underground parking and ground level restaurants and nightlife.
“Through this exciting new partnerhsip we hope to strengthen our existing relationship with the builder community and position ourselves as a dealer in this market,” continued Chaney.
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