WHAT’S COOKING WITH COOK FOR THE CURE Three Ways Cooks Can Help Raise Funds for the Fight against Breast Cancer
April 20, 2008
Susan G. Komen for the Cure and KitchenAid are once
again offering those who love cooking and sharing good food a number of ways to support the
fight against breast cancer in October (National Breast Cancer Awareness Month) and
throughout the year. This ongoing fundraising initiative, Cook for the Cure®, has raised more
than $5 million for the cause since 2001.
New Pink Products.
Visit retailers nationwide or www.CookForTheCure.com to view the latest additions to the
KitchenAid pink product collection that generate donations to Komen for the Cure. New pink
products include a hand-held manual food chopper, a set of culinary tools with a crock, a 12-cup muffin
pan and an assortment of cutting boards. Also new this year is a set of two pink grill pans. Each pink
product that is purchased and then registered at www.CookForTheCure.com will generate a
donation of up to $50*. KitchenAid guarantees a minimum donation of $1 million to Komen for
the Cure in conjunction with the pink product collection for 2007.
Downloadable Kit for Hosting a Fundraising Party.
Anyone can follow the example of such culinary notables as Bobby Flay, Mario Batali, Sara
Moulton and Jacques Pepin by hosting their own Cook for the Cure® party. A new and
improved party kit from KitchenAid provides ideas for raising funds while hosting a party for
family and friends. More than 20 pages of recipes and tips provide all the tools needed for a
wonderful brunch, appetizer, dessert, or dinner party. Hosts also now have the chance to decide
if they want their donations to support a local Komen Affiliate or Komen’s national office.
“The Cook for the Cure® party kits represent an integral part of our program,” notes Deb
O’Connor, Senior Manager of Brand Experience, KitchenAid. “These kits allow foodies to raise
funds and awareness for the fight against breast cancer by sharing their culinary talents with
loved ones.”
Consumers can visit www.CookForTheCure.com to download this kit and start planning a party
with a purpose.
Purchase Pink, Get A Free Gift.
Purchase any KitchenAid® countertop appliance from the pink product collection at
www.CookForTheCure.com or www.ShopKitchenAid.com through the end of October and
receive a free limited-edition Better Homes and Gardens® “Pink Plaid” cookbook by mail. The
collection includes the popular Artisan® Stand Mixer, 12-Cup Food Processor and 5-Speed
Blender (carrying suggested retail prices of $349.99, $249.99 and $149.99, respectively); each of
which generates a donation to the cause when registered on www.CookForTheCure.com.
About KitchenAid. Since the introduction of its legendary stand mixer in 1919 and first
dishwasher in 1949, KitchenAid has built on the legacy of these icons to create a complete line
of products designed for cooks. From countertop appliances to cookware, ranges to refrigerators,
and whisks to wine cellars, KitchenAid now offers virtually every essential for the well-equipped
kitchen. To learn why chefs choose KitchenAid for their homes more than any other brand**,
visit www.KitchenAid.com.
About Susan G. Komen for the Cure. Nancy G. Brinker promised her dying sister, Susan G.
Komen, she would do everything in her power to end breast cancer forever. In 1982, that
promise became Susan G. Komen for the Cure and launched the global breast cancer movement.
Today, Komen for the Cure is the world’s largest grassroots network of breast cancer survivors
and activists fighting to save lives, empower people, ensure quality care for all and energize
science to find the cures. Thanks to events like the Komen Race for the Cure, we have invested
nearly $1 billion to fulfill our promise, becoming the largest source of nonprofit funds dedicated
to the fight against breast cancer in the world. For more information about Susan G. Komen for
the Cure, breast health or breast cancer, visit www.komen.org or call 1-800 I’M AWARE.
* During 2007, KitchenAid is proud to donate a minimum of $1,000,000 to Susan G. Komen for the Cure in
conjunction with its pink product collection. Consumers must register each pink product purchased at
cookforthecure.com to generate a donation. See cookforthecure.com for more details.
**Based on a September 2005 survey, KitchenAid was found to be the home kitchen appliance brand chosen most
often by members of the International Association of Culinary Professionals when asked about refrigerators, ovens,
cooktops, ranges, dishwashers, microwave ovens, electric mixers, blenders, food processors and toasters.
Comments
Got something to say?