KITCHENAID RAISES $5 MILLION GLOBALLY TO FIGHT BREAST CANCER
April 20, 2008
Thanks in large part to the success of pink countertop appliances and non-
electrics launched in recent years at the International Housewares Show, KitchenAid has topped the $5
million mark in raising funds globally for the fight against breast cancer through its Cook for the Cure®
program.
In the United States, Cook for the Cure® presented by KitchenAid is a partnership with Susan G. Komen
for the Cure and began with a donation-with-purchase promotion surrounding the iconic pink Stand
Mixer. The collection has grown significantly within the past 5 years, and each pink product generates a
donation of up to $50 to Komen for the Cure*.
Making their debut at this year’s Housewares Show are a number of new pink products that raise money
for breast cancer research and education spanning the cookware, bakeware, cutlery, pantryware, tool and
gadget categories. The sale of each item will generate a donation of 10% of the retail price to Komen for
the Cure, an organization that has been leading the global movement to end breast cancer forever, for the
past 25 years.
The first item in the collection, the pink KitchenAid stand mixer, will continue to generate a $50 donation
with each sale.
The newest pink KitchenAid products include a twin skillet set (MSRP: $49.99), a silicone 12-cup muffin
pan (MSRP: $29.99) a crock with tools set (MSRP: $24.99), a silicone basting brush (MSRP: $8.99), a
flat grater (MSRP: $5.99), and a set of four prep bowls (MSRP: $9.99).
Launched by KitchenAid in 2001 to give those with a passion for cooking a way to support the cause,
Cook for the Cure® raises funds in the United States and other countries through donation with purchase
programs, culinary auctions and events, and a grass roots initiative that encourages consumers to host
their own “party with a purpose” to generate donations from family and friends. Cook for the Cure® has
drawn the support of many of the country’s most celebrated
chefs, including Mario Batali, Bobby Flay, Emeril Lagasse, Mary Sue Milliken, Susan Feniger, Sara
Moulton, Jacques Pepin and others.
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