KITCHENAID LAUNCHES MOST POWERFUL PREMIUM BLENDERS
April 20, 2008
KitchenAid is introducing a new line of blenders designed and built to be the most
powerful premium blender on the market. Launching with the 5-speed model in late spring, the blenders will be available
in an assortment of KitchenAid signature colors and metallic finishes.
“For those who love to cook and entertain, blenders can be a tremendously versatile tool,” says Brian Maynard,
KitchenAid Marketing Director. “The upgraded design, performance and durability of our new line offer even more
control and choices for preparing everything from smoothies and pureed vegetables to crushed ice and cocktails.”
The sturdiness of the blender is enhanced by a solid die-cast metal base and 0.9-hoursepower motor. The dishwasher safe
polycarbonate pitcher is ultra lightweight, scratch-resistant, stain-resistant and virtually unbreakable. At 56 fluid ounces,
it provides 40% more capacity than previous pitchers. The suggested retail prices on the blenders range from $129.99 to
$179.99 depending on the finish.
Since the introduction of its legendary stand mixer in 1919 and first dishwasher in 1949, KitchenAid has built on the
legacy of these icons to create a complete line of products designed for cooks. From countertop appliances to cookware,
ranges to refrigerators, and whisks to wine cellars, KitchenAid now offers virtually every essential for the well-equipped
kitchen. To learn why chefs choose KitchenAid for their homes more than any other brand*, visit www.KitchenAid.com.
*Based on a September 2005 survey, KitchenAid was found to be the home kitchen appliance brand chosen most often by members of the
International Association of Culinary Professionals when asked about refrigerators, ovens, cooktops, ranges, dishwashers, microwave ovens, electric
mixers, blenders, food processors and toasters.
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