KITCHENAID INTRODUCES INDUSTRY’S MOST POWERFUL SLOW COOKER

April 20, 2008

KitchenAid, known for its iconic Stand Mixer and other high-performance
kitchen equipment, has taken a popular kitchen tool to a new level with the introduction of the industry’s most
powerful premium slow cooker.

“When designing our slow cooker, our product development team left no stone unturned,” notes Brian Maynard,
KitchenAid Marketing Director. “Beyond being the most powerful, it offers thoughtful design and performance
features that are unique to KitchenAid and that cooks are sure to appreciate.”

With a 400-watt heating element, the new 7-quart KitchenAid™ slow cooker is the industry’s fastest at reaching
USDA recommended temperatures. A KitchenAid-exclusive Food-Temperature alert indicates when the
cooking temperature falls below the USDA recommended food safe temperature range. When the lid is
removed during cooking, or in the event of a power outage, its reserve power enables the cooker to quickly
regain optimum cooking temperatures.

Other features include a glass lid with a silicon seal to keep moisture in the cooker, a 10-hour programmable
timer, and a buffet setting to keep food warm for up to 10 hours.

Available this summer, the new slow cooker will carry a suggested retail price of $149.99. It will be offered in
Gloss Cinnamon, Onyx Black and Stainless Steel.

Since the introduction of its legendary stand mixer in 1919 and first dishwasher in 1949, KitchenAid has built
on the legacy of these icons to create a complete line of products designed for cooks. From countertop
appliances to cookware, ranges to refrigerators, and whisks to wine cellars, KitchenAid now offers virtually
every essential for the well-equipped kitchen. To learn why chefs choose KitchenAid for their homes more than
any other brand*, visit www.KitchenAid.com.

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