You can buy plane tickets, percale sheets and paper clips on the Web these days. But if you’re looking for a new Rolex, you’re out of luck.

That’s because the company doesn’t sell its watches on the Web and doesn’t plan to any time soon due to a belief that a refusal to sell on the Web policy is the best way to keep consumers from being duped by counterfeiters.

Rolex isn’t the only company playing the wallflower when it comes to the Web. Concerns about fraud and a fear that the Web isn’t a pristine enough environment for their products have kept many luxury marketers from fully embracing the Internet, says Milton Pedraza, CEO of the Luxury Institute.

But the decision to eschew the Web also poses problems for luxury brands, which are losing the opportunity to use the Internet as a sales channel. Michael Koziol, executive vice president, North America, for digital shop Nurun (which counts LVMH, Loews Hotels and Evian among its clients), offers that brands need to cede some control in favor of functionality.

“The Web is not a completely controllable medium like broadcast or print,” Koziol says, “but it offers marketers the best ability to not only reach but also engage a targeted group of consumers and allow them to truly interact with the brand.”

But even Koziol says that luxury brands should be choosy about where they put their ads; he’s a fan of Style.com, the blog DailyCandy, and the interactive online sections of The New York Times.

While luxury brands are reluctant to go online, their customers aren’t. One study by JupiterResearch found that affluent Internet users (those with annual household incomes of more than $100,000) spend three more hours online daily than their less affluent counterparts. And a recent study by the Luxury Institute, which bumped the income minimum up to $150,000, found that around 99 percent of the survey respondents used the Web to research products and services, and about 98 percent shopped online.

Message in a Bottle
The purported bathwater of choice for celebrities across the globe recently took its image even more upscale with the introduction of the Evian Palace bottle, the brand’s take on luxury bottled water that’s available only in restaurants, clubs and resorts.

The bottle features a stainless-steel spout, an engraved stainless steel coaster, and a training session in its proper use. To introduce this überwater to the public, the company chose a mix of print, digital, PR events and television product integration, with a campaign that targeted fine dining consumers and the restaurant trade. The digital portion kicked off in September and is running through December of this year on three sites: DailyCandy.com, CitySearch.com, and nymag.com (the online home of New York magazine).

The ad itself was highly stylized and interactive. Users could click on arrows at the base of the bottle, spinning it slowly around for a 360-degree view, or click through to an Evian Palace bottle microsite for more information. The ad also listed venues where users could find the bottle; mousing over the venues gave their location.

While statistics on the success of the campaign were not available as of press time, Evian is continuing to advertise online, and recently launched an integration with Second Life.

The High-End Dream Kitchen
There may be no finer fridge in which to chill your Evian than a Sub-Zero. Fashion maven Isaac Mizrahi’s got one - as visitors to Epicurious.com found out when the site featured a video tour of his kitchen. People who took the tour were shown a “Dream Kitchen Sweepstakes” advertisement running to the right of the video.

That initiative was a prime example of the integrative effort that Christopher Parr, consumer marketing manager for Sub-Zero, says is a key piece of their online marketing strategy. “There wasn’t really a destination for high-end kitchen appliances,” says Parr. “So we decided to create that destination with the help of Epicurious.” Users who click on the ad are taken to a Sub-Zero branded microsite where they can enter a contest to win a new kitchen, learn more about the featured brands, and build their own design portfolio. The online ad is supported by both targeted e-mail blasts and a print campaign, all designed to drive customers to the Dream Kitchen microsite and to highlight a premium class of appliances (which also features Wolf, a brand owned by Sub-Zero, and the brands Asko and Kohler, who partnered with Sub-Zero on the campaign).

“The process to select Sub-Zero…products differ than a common discount refrigerator you can buy at Best Buy and toss in the back of a pickup truck,” says Parr. “Our products are built-in, which usually evolves around a kitchen remodel or a new home.” To capture that customer’s attention online, says Parr, you need to educate them about design options and installation and “show them beautiful kitchens.”

The Dream Kitchen campaign has been running yearly on Epicurious since 2004, which makes Sub-Zero a trailblazer among luxury advertisers. “If you look at which luxury marketers were advertising in 2004, it really wasn’t a lot,” says Christine DeMaio, vice president and publisher of Epicurious and Concierge. “The fact that they recognized the Internet as a great way to identify and find people who are in the market is really smart.” The campaign’s repeat performance speaks to its success, and so do the numbers—DeMaio says that click-through rates on e-mails sent to the site’s registered user base are between three and seven percent, with “overall click-through rates well above industry average.”

Parr believes that the online luxury audiences are looking for substance, sticky environments where they can spend hours educating themselves about a brand, and an opt-in mechanism. “Once you capture their information, you can continue to wine and dine the customer,” he says. “That’s when the relationship really begins.”

The Original SUV
Like the people who market Sub-Zero, those who market Land Rover value integration. “When we work with publishers we don’t simply buy media online,” says Joao Machado, online associate director for Mediaedge.

Machado’s team worked with Land Rover to set strategy and objectives for a campaign to launch the all-new 2008 LR2, Land Rover’s answer to a premium compact SSUV. The online portion of the campaign ran in April and May of this year, with ads targeted to adults ages 25 to 54 who are professionals, tech enthusiasts and live active lifestyles, and featured content similar to that of the television and print pieces (so that consumers could make a connection between all media).

The Web ads ran on several sites, including CitySearch.com, FastCompany.com, Weather.com and Runner’s World Online, with each ad tailored to the site it appeared on. Land Rover also worked with CitySearch.com to put together a “sophisticated city guide,” offering entertainment, dining and nightlife information relevant to the LR2 core demographic and a co-branded microsite with an affluent-audience-focused sweepstakes.
The out-of-home wireless ads ran on JiWire, which provides free Wi-Fi to customers in targeted business and luxury hotels throughout the United States. The ads themselves appeared on both the welcome screens and confirmation pages of JiWire users.

For the mobile campaign, they worked with Enpocket (which represents Sprint) to run ads across the entire Sprint network. The ads drove demo-targeted users to an LR-specific WAP site where users were able to view LR2 screenshots, learn about product features and locate a Land Rover retailer.

All the ads gave the user the option to click through to a Land Rover site, and many did. “In April there was a 21 percent increase in site traffic from unique visitors,” says Jonathan Renker, associate account director at Wunderman, which produced all the creative assets for the campaign. Site traffic to the LR2 section of LandRoverUSA.com increased by 28 percent, and Renker noted a “fairly significant” spike in the Build Your Land Rover section of the site.

But the mobile campaign turned out to be the real star for Land Rover. “Mobile became a great source of interaction for those interested in learning more about LR2,” says Machado. “Conversion rates went well beyond any expectations.” Land Rover plans a full WAP site supporting all nameplates in 2008.

In-depth content steered by the Luxury Interactive New York Advisory Council
Specific tactical implementations providing action points for you and your team members
Interactivity and audience engagement via lengthened presentations, question and answer Wrap-Up sessions and executive networking sessions each and every day
Detailed descriptions of all sessions, including speaker biographies and lifecycles of their case study or panel discussion

Key Components Of Luxury Interactive 2008 Experience:
Balancing brand-centricity with customer-centric marketing and identifying new marketing opportunities in the online channel that are growth-driving
Bridging the gap between presenting an enriching and engaging experience, while providing convenience and ease of use for your customers
Finding the right balance of being progressive and innovative without alienating any of your customer segments

How is Luxury Interactive defined?
This business to business conference is the only event where you can attend specific sessions that speak directly to your needs as a luxury brand:

Conveying your brand messaging effectively to today’s changing consumer to drive loyalty
Taking advantage of an interactive platform that fosters high-level networking and finds targeted solutions to your challenges
Capitalizing on unparalleled networking activities with your luxury peers with exclusive brand collaborations and strategic partnering opportunities in our new Brand Partnering Pavilion

Who Will Be Speaking at Luxury Interactive 2008
Our speaker faculty will consist of luxury brands, research and trend analysis firms, social networks,non-luxury retail experts and industry and e-commerce consultancies. Receive progressive content and insight from all facets of the industry. Here’s a sneak preview of the speakers you will hear on the program:

Tim Rendall, Product Manager, Facebook
Roxanne Ong, Director, CRM & Field Marketing, St. Regis & Luxury Collection
Darren Floyd, Director of E-Commerce, David Yurman
Milton Pedraza, CEO, Luxury Institute
Christopher Parr, Consumer Marketing Manager, Sub-Zero/Wolf
Marisa Thalberg, VP Global Online, Estee Lauder Companies
Mary Senin, Corporate Director E-Commerce Marketing, Ritz-Carlton
Dennis Syracuse, SVP of Sonystyle Retail, Sony
Joe Torpey, Internet Manager, BMW of America
Cecilia Pagkalinawan, Director Web & E-commerce, Frette
David Manela, VP Strategy and Business Development, Vivre
Peter Kim, Senior Analyst, Forrester Research
WEBSITE:

http://wbresearch.com/luxuryinteractive/

Enhanced interactive tools and imagery for each of the brands are at the core of the sites’ changes. Sub-Zero’s commitment to food preservation is demonstrated throughout the sites with delicious images of cheeses, fruits and vegetable. The cooking confidence inspired by Wolf is underscored with customers’ own real-life stories about the challenging dishes they successfully executed.

Newly featured interactive kitchen vignettes set these sites apart from any other. With just a few simple clicks, it is easy to visualize design flexibility by changing appliance finishes, cabinets, walls, countertops, trim and floors to reflect personal style and color palette. Additionally, the Appliance Selector is the ultimate shopping tool for viewing and selecting Sub-Zero and Wolf products. Customized for the visitors’ dimensions and product interest, it allows visitors to start planning their dream kitchen.

Product pages allow consumers and designers to view appliances in different kitchen environments. The zoom feature brings visitors up close and personal to the pictures, while videos outline key product attributes.

The Web sites also extends the relationship with Sub-Zero and Wolf beyond purchase. When owners register their appliances online, they automatically receive e-mail updates on food storage, use and care as well as ongoing tips, recipes, and quick-start videos loaded into their online accounts. This feature educates consumers inside and out about their Sub-Zero refrigerator, freezer or wine storage unit and Wolf cooking equipment.

“Today’s affluent consumers are very savvy. They are taking education into their own hands, using the Internet to discover the latest design trends and kitchen appliances,” said Christopher Parr, consumer marketing manager of Sub-Zero, Inc., and Wolf Appliance, Inc. “Our goal is to provide the best interactive experience, in which visitors can learn what makes our brands unique and interact with the appliances in ways that are relevant to their needs.”

Kitchen designers, architects and builders also benefit from the new Web sites. They can view the online specification library, download CAD or request a trade kit that will supply them with the resources they need for easy planning and installation of Sub-Zero and Wolf appliances. The Design Resource Center is another tool created for trade professionals to learn about new and upcoming products as well as view articles and information written specifically for them.

Year after year, Sub-Zero and Wolf’s Web site traffic has continued to increase, which is in part attributed to aggressive online and off-line marketing and advertising campaigns. More than 8.5 million people visited the site in 2006, followed by a record-breaking month this March with 893,701 visits. The new Web site has twice as much content as before, including a unique emphasis on area farmers’ markets and locally grown food.

From customized recipes to installation specifications, the new site is the ultimate shopping tool and resource guide where owners, designers, builders and consumers all come together. Aside from physically testing the appliances, no questions go unanswered.

For more information regarding Sub-Zero and Wolf, visit subzero.com or call 1-800-222-7820 Print Page

In order to penetrate — and connect with — the on-the-go, do-it-all
target (women, ages 35 - 54 who are juggling career, family and volunteer
responsibilities, along with a love of entertaining), the European-based
company is tapping America’s poster child for successful multi-taskers –
Kelly Ripa — to star in a new campaign that will launch its newest premium
appliance brand in North America.

“Just like our target, Kelly Ripa is a really amazing woman who
appreciates beauty and performance and the way the right appliances can
help you do more of what you want to do. And that’s what this new premium
appliance collection from Electrolux is all about … helping today’s ‘do
it alls’ be even more amazing,” notes Keith McLoughlin, President and CEO
for Electrolux Major Appliances, North America.

Be Even More Amazing

The new advertising also heralds the arrival of Electrolux, Europe’s
leading premium appliance brand, as a total home brand in North America.
Well known in the U.S. for its high-end floorcare products with legendary
reliability, Electrolux also makes some of the best known, most revered
professional appliances in the world, including the Molteni range used by
four star chefs, such as Gray Kunz, and Electrolux ICON(TM), its premium
appliance line designed for home chefs seeking the ultimate in design and
professional performance.

In a fresh departure from traditional appliance brand advertising, the
new Electrolux campaign focuses on Kelly Ripa in her real life and about
the relationship she has with her appliances. At the heart of the campaign
is the powerful brand idea that Electrolux appliances are designed to help
women who are already doing amazing things in their lives to be even more
amazing.

“Kelly represents the ‘do it all woman’ — a woman with an endless
‘things I love to do list,’” which is not a stretch for Kelly because she’s
that woman,” notes McLoughlin. “The campaign shows her in her many roles in
her busy life and how Electrolux helps her ‘do it all’ and be even more
amazing,” he said.

Beyond extolling the new line’s features, the campaign had to feel true
to the “do it all” target, according to Mary Kay Kopf, Vice President,
Brand Marketing for Electrolux Major Appliances North America. “She’s a
multi-talented multi-tasker … the personification of a triple espresso,
wi-fi-loaded soccer mom, with a ‘loves to do list’ and 32 e-mails to answer
before breakfast,” smiles Kopf. “Put simply, this woman lives a 25 hour day
365 days a year. We knew we were onto something when we first presented the
campaign to Kelly and her reaction was, ‘Hey, that’s me, that’s my life.’”

The national campaign by DDB New York will break with two to three
television spots airing during high-profile network prime time and national
cable programming, as well as a Web film, a series of print ads in
magazines and in newspaper and point-of-purchase. The company is also
launching its new website electroluxappliances.com — with a digital
campaign across several websites including Yahoo, iVillage and Epicurious
that the target consumer frequents.

Engaging & Empowering the ‘Do It All’ Target

“Clearly this appliance launch is not business as usual. We know that
in order to be successful, we needed to go beyond generating awareness to
actually engaging our consumer target in ways that are nontraditional, and
yes, even daring,” notes Kopf. “One place we’re trying to get her attention
is on-line; we know our site is the frontline to our consumer — the first
place she experiences our brand. The web film we produced starring Kelly
Ripa is a little edgy and a lot of fun and we think it’s something women
will love to watch and share with their friends — again and again.”

In addition to a significant advertising play, Electrolux is also using
an integrated public relations campaign led by Weber Shandwick Worldwide to
engage its target audience. The centerpiece of the effort is a first of its
kind on-line game called ‘Kelly’s Bags’ — a fun and engaging virtual
scavenger hunt where Kelly Ripa’s collection of designer handbags is the
key to winning this year’s hottest collection of designer premium kitchen
appliances from Electrolux. The game is designed to provide consumers with
a unique, and deliberately non-traditional way of experiencing the
Electrolux brand.

“We wanted to give people a compelling reason to visit the Electrolux
web site, so we stacked the deck — giving them a fun game and the chance
to win 10 suites of premium kitchen appliances from Electrolux. Plus when
people register to play ‘Kelly’s Bags,’ they’re also helping to support the
Ovarian Cancer Research Fund. Talk about a win/win proposition,” said Kopf.
Kelly’s Bags goes live on April 14. Consumers can visit
electroluxappliances.com for more information and game rules.

The new Electrolux line includes more than 130 high-performance,
stylishly designed products including freestanding and built-in dual-fuel,
gas and electric ranges, wall ovens, gas and electric cook tops, induction
hybrid cook tops, built-in and over-the-range microwaves, counter depth and
standard depth refrigerators and freezers, refrigerator drawers, wine
cooler and wine tower, beverage center, dishwashers, icemaker and complete
line of ventilation systems. Long on style and innovation, Electrolux
appliances are the result of a consumer-centric approach to looks and
functionality.

Recognized throughout Europe as the gold standard of appliances,
Electrolux appliances have been used in fine European homes and restaurants
for more than 70 years. Now, Electrolux is bringing that same level of
uncompromising quality and high performance to North America with the
launch of its new Electrolux line.

Electrolux Group -

Electrolux has a rich heritage of developing premium kitchen appliances
in Europe, which have been used throughout fine homes and restaurants for
more than 70 years. Among these products is the prestigious Molteni brand,
a name chosen by the world’s greatest chefs who expect the ultimate in
cooking performance. Design centers around the world are focused on
understanding consumer needs and developing innovative designs that fit
with how consumers live. In 2007, Electrolux had sales of $16 billion and
57,000 employees. For more information, visit electroluxappliances.com.

DDB -

DDB Worldwide Communications Group Inc (http://www.ddb.com) is the fourth
largest consolidated advertising and marketing services global network and
the most awarded agency network in the world according to Creativity
magazine 2006. In 2007 Tribal DDB was named Global Agency Network of the
year by Ad Age. Four-time winner, Adweek and Advertising Age Global Network
of the year, DDB also was named the World’s Top Network in Europe by the
Gunn Report in 2006 and 2007. With more than 200 offices in over 90
countries, the DDB group believes that creativity is the most powerful
force in business, building enduring and powerful brand experiences that
create TalkValue(TM), influence social communities and drive results.

Weber Shandwick -

Weber Shandwick is one of the world’s leading global public relations
firms with offices in major media, business and government capitals around
the world. The firm specializes in strategic marketing communications,
media relations, public affairs, reputation management, and crisis and
issues management. It also offers corporate communications counseling
services. The firm provides specialized integrated services including Web
relations, advocacy advertising, market research and visual communications.
Weber Shandwick is a unit of The Interpublic Group (NYSE: IPG), which is
one of the world’s leading organizations of advertising agencies and
marketing services companies. To learn more, please visit
http://www.webershandwick.com.

For Sub-Zero, green is more than just an Energy Star rating. Even our largest refrigeration product, the Sub-Zero PRO 48, uses less energy per month than a 100-watt light bulb. From being built in the USA, to supporting organic farmers and food artisans, to using renewable energy, to extensive recycling, to sourcing environmentally friendly materials and supplies, to providing living wages to our factory workers - Sub-Zero & Wolf have been ‘green’ long before the term even existed.

As a result of more than 60 years of being green, Sub-Zero was ranked on the Top 10 list of Green Brands in 2007 by the ImagePower Green Brands Survey. In this independent, 3rd party research, more than 3000 consumers in the United States and the United Kingdom were polled to rate the most ‘green’ brands. They were asked to rank only the brands they were familiar with. The survey also indicated that an increased number of Americans are displaying positive green attitudes and behaviors, which illustrates that consumers are demanding that more companies implement sustainable business practices.

Top 10 Green Brands according to the ImagePower Green Brands Survey:

Whole Foods Market
Wild Oats Markets
Trader Joe’s
Toyota
Honda
Sub-Zero
Ikea
Body Shop
G.E.
Aveda

From Sub-Zero Green Kitchen Appliances

GrowAGreenKitchen.com was built to provide consumers, builders and cooking enthusiasts alike with practical guidance on how to incorporate green solutions into their kitchen. The site is divided into three categories: energy tips, construction tips and everyday tips.

Clicks around the various components of the virtual kitchens reveal guidance ranging from recommendations on sustainable wood products to solutions for nontoxic cleaning supplies to ways to lower energy bills with innovative insulation ideas.

There are also easy tips that are easy to incorporate into day-to-day life, such as the recommendation to purchase your food from local farmers and merchants. On average, food travels 1,500 miles from the point of origin to the final location. Using homegrown resources greatly reduces the transportation impact.

“Today’s consumers are relying on the Internet as a resource to discover the latest in green solutions. Our goal is to provide the best interactive experience in which visitors can learn how to make changes — big and small —that will sustain both their families and the planet,” remarked Christopher Parr, consumer marketing manager at Sub-Zero, Inc., and Wolf Appliance, Inc.

In 2007, Sub-Zero was ranked on the Top 10 list of Green Brands, according to ImagePower Green Brands Survey. The independent, third-party research surveyed more than 3,000 consumers in the United States and the United Kingdom. Sub-Zero ranked sixth. Sub-Zero and Wolf’s company-wide commitment to energy efficiency and the environment extends into all facets of the company’s business. All Sub-Zero and Wolf appliances are manufactured in the United States, eliminating the significant environmental impact of internationally shipping materials and parts; seven Sub-Zero refrigerator models are Energy Star rated (even Sub-Zero’s largest refrigerator consumes less power than a 100-watt light bulb); all Sub-Zero and Wolf products meet the Environmental Protection Agency’s emission standards; and all scrap metal used in manufacturing is reused. The company is also strongly committed to responsible and sustainable food production and preservation, supporting local farmers and culinary professionals who are active in the locally-grown movement.

To learn more about this new online resource, please visit www.GrowAGreenKitchen.com. For additional information on Sub-Zero and Wolf products, visit subzero.com or call 1-800-222-7820. Print Page

Green kitchen appliances

This year, the company has expanded on its induction line to include increased efficiency, new size and style options, key features and design elements. For example, the new induction models incorporate cookware-sensing technology that automatically turns off a cooking zone after 30 seconds if an induction-compatible pot is not detected.

The 15-inch induction cooktop integrated module, as well as the new 30- and 36-inch induction cooktop models, boast the following features:

Speed: Because heating and adjustments are immediate, cooking can be up to 50 percent faster than traditional cooking methods.
Controllability: With more than 10 levels of power on every element, homeowners can keep sauces and melt chocolate at 50 watts of power or, with the touch of a finger, activate the “Hi-Power” feature to boil water in half the normal time. The even distribution of heat also ensures that there are no hot or burn spots.
Safety: Since less heat is released into the room with an induction cooktop, this means a cooler kitchen and cooler cooktop. This, in turn, leads to increased safety, since heat is generated only when cookware is present. Nearby spoons and forks will not be heated, and there are fewer risks of burned fingers. The controls include a lock feature and a singular “hot” indicator to help ensure child safety.
Simplicity: The surface does not heat up, so overflows and spills do not stick or burn, and the glass top can easily be wiped down. Also, with a timer countdown, enhanced diagnostics and easier installation options, the new 30- and 36-inch and updated 15-inch models are all effortlessly functional.
The upgraded electric cooktops incorporate several new features that make for sleeker design and ease of use, such as a new bridge element; updated ceramic cooktops on which the element surfaces are no longer outlined in off-white circles, but instead are subtly implied; countdown timers with a one- to 99-minute range; and improved diagnostics. All control panel key presses result in a confirmation tone that can be adjusted in both volume and frequency. Triple heating elements, standard on existing 36-inch models, will now be available on 15- and 30-inch models. These concentric rings deliver even, consistent temperature control for pots and pans of all sizes. The new bridge element has been incorporated on 30- and 36-inch models. This bridge element heats – or bridges – the space between elements to accommodate large pots and griddles.
New electric cooktop models will still incorporate Wolf’s True Melt and True Simmer settings for the utmost in temperature control. With the True Simmer feature, standard on all elements, sauces or stews can be simmered for hours at 200 degrees without boiling or scorching. The True Melt feature comes standard on one element and allows the user to melt items such as butter or chocolate at 120 degrees.

For more information about Wolf, visit wolfappliance.com or call 1-800-332-9513.

These hoods may be ducted to the outside or non-ducted using a remote blower. Internal and in-line blowers are also available. Additionally, for spaces where ducting is not available, these hoods can be non-ducted using an internal blower that accepts a replaceable charcoal filter. “When we acquired Wolf in 2000, we knew we would continue to build out the line for years to come,” said Jim Bakke, president and CEO of Sub-Zero, Inc. and Wolf Appliance, Inc. “By adding these new hoods, we’re offering more options for designers to better equip the kitchens they build.”

The new hoods include a Heat Sentry Feature that automatically engages the hood and adjusts the blower speed when heat is sensed, and a Delay-Off Mode that automatically turns the unit off.

For more information about Wolf, visit wolfappliance.com or call 1-800-332-9513.

The newly restyled and enhanced Viking Professional Dual Fuel Ranges give consumers more options than ever before in regard to look, function and performance. New exterior design features include updated grate and oven door styling, zinc die-cast knobs with updated chrome bezels, and laser-etched control panel graphics. These ranges also have a full-width, larger diameter oven door handle and end caps. A larger window in the door allows consumers to get a better view of their dishes as they cook. And finally, larger diameter legs and an eight-inch high backguard give these ranges a heavier, more robust appearance.

This dual fuel ranges incorporate the Viking exclusive VSH™ (Vari-Simmer to High) patented sealed burner system. These 15,000 BTU burners are also equipped with an exclusive SureSpark™ ignition system which offers consistent and reliable ignition every time. Other surface configuration options include a thermostat-controlled griddle and an easy-clean grill. The ranges also feature the largest self-cleaning oven cavity in the industry and a dual concealed bake element. The Rapid Ready™ preheat system quickly heats the ovens to the desired temperature setting within minutes, making it one of the fastest in the industry. The Vari-Speed Dual Flow™ convection system, patented specifically by Viking, features a two-speed reversing system with the largest convection fan in the industry and ensures balanced airflow for even heat distribution. The oven also has an electric Gourmet-Glo™ glass enclosed infrared broiler which provides intense searing heat in a variety of broiling applications.

Additional new features which enhance the ranges’ oven performance and increase its value for consumers include three broil settings, a TruGlide™ full-extension oven rack, and additional halogen oven lights.

The Viking Professional Dual Fuel 30”, 36”, 48” and 60”W. Ranges are offered in all 24 exclusive color finishes with brass trim option. The 30”W. model is available now and the 36”, 48” and 60”W. models will become available throughout the year.

“The addition of these finishes will give consumers, architects and designers more options to coordinate with personal tastes,” said Jim Gregory, design relations manager. “The new colors reflect in-depth research into color trends for the foreseeable future.”

The new lineup of finish options will be Stainless Steel, Black, White, Metallic Silver, Graphite Gray, Stone Gray, Taupe, Biscuit, Cotton White, Oyster Gray, Golden Mist, Lemonade, Sage, Mint Julep, Sea Glass, Iridescent Blue, Viking Blue, Pumpkin, Racing Red, Apple Red, Burgundy, Plum, Chocolate, and Cobalt Blue.

All new Viking finishes are now available.