Industry Watch: Luxury Online Can Be Hard to Find
May 8, 2008
From MediaPost, November 2007
For high-end goods, a Web search may be futile
You can buy plane tickets, percale sheets and paper clips on the Web these days. But if you’re looking for a new Rolex, you’re out of luck.
That’s because the company doesn’t sell its watches on the Web and doesn’t plan to any time soon due to a belief that a refusal to sell on the Web policy is the best way to keep consumers from being duped by counterfeiters.
Rolex isn’t the only company playing the wallflower when it comes to the Web. Concerns about fraud and a fear that the Web isn’t a pristine enough environment for their products have kept many luxury marketers from fully embracing the Internet, says Milton Pedraza, CEO of the Luxury Institute.
But the decision to eschew the Web also poses problems for luxury brands, which are losing the opportunity to use the Internet as a sales channel. Michael Koziol, executive vice president, North America, for digital shop Nurun (which counts LVMH, Loews Hotels and Evian among its clients), offers that brands need to cede some control in favor of functionality.
“The Web is not a completely controllable medium like broadcast or print,” Koziol says, “but it offers marketers the best ability to not only reach but also engage a targeted group of consumers and allow them to truly interact with the brand.”
But even Koziol says that luxury brands should be choosy about where they put their ads; he’s a fan of Style.com, the blog DailyCandy, and the interactive online sections of The New York Times.
While luxury brands are reluctant to go online, their customers aren’t. One study by JupiterResearch found that affluent Internet users (those with annual household incomes of more than $100,000) spend three more hours online daily than their less affluent counterparts. And a recent study by the Luxury Institute, which bumped the income minimum up to $150,000, found that around 99 percent of the survey respondents used the Web to research products and services, and about 98 percent shopped online.
Message in a Bottle
The purported bathwater of choice for celebrities across the globe recently took its image even more upscale with the introduction of the Evian Palace bottle, the brand’s take on luxury bottled water that’s available only in restaurants, clubs and resorts.
The bottle features a stainless-steel spout, an engraved stainless steel coaster, and a training session in its proper use. To introduce this überwater to the public, the company chose a mix of print, digital, PR events and television product integration, with a campaign that targeted fine dining consumers and the restaurant trade. The digital portion kicked off in September and is running through December of this year on three sites: DailyCandy.com, CitySearch.com, and nymag.com (the online home of New York magazine).
The ad itself was highly stylized and interactive. Users could click on arrows at the base of the bottle, spinning it slowly around for a 360-degree view, or click through to an Evian Palace bottle microsite for more information. The ad also listed venues where users could find the bottle; mousing over the venues gave their location.
While statistics on the success of the campaign were not available as of press time, Evian is continuing to advertise online, and recently launched an integration with Second Life.
The High-End Dream Kitchen
There may be no finer fridge in which to chill your Evian than a Sub-Zero. Fashion maven Isaac Mizrahi’s got one - as visitors to Epicurious.com found out when the site featured a video tour of his kitchen. People who took the tour were shown a “Dream Kitchen Sweepstakes” advertisement running to the right of the video.
That initiative was a prime example of the integrative effort that Christopher Parr, consumer marketing manager for Sub-Zero, says is a key piece of their online marketing strategy. “There wasn’t really a destination for high-end kitchen appliances,” says Parr. “So we decided to create that destination with the help of Epicurious.” Users who click on the ad are taken to a Sub-Zero branded microsite where they can enter a contest to win a new kitchen, learn more about the featured brands, and build their own design portfolio. The online ad is supported by both targeted e-mail blasts and a print campaign, all designed to drive customers to the Dream Kitchen microsite and to highlight a premium class of appliances (which also features Wolf, a brand owned by Sub-Zero, and the brands Asko and Kohler, who partnered with Sub-Zero on the campaign).
“The process to select Sub-Zero…products differ than a common discount refrigerator you can buy at Best Buy and toss in the back of a pickup truck,” says Parr. “Our products are built-in, which usually evolves around a kitchen remodel or a new home.” To capture that customer’s attention online, says Parr, you need to educate them about design options and installation and “show them beautiful kitchens.”
The Dream Kitchen campaign has been running yearly on Epicurious since 2004, which makes Sub-Zero a trailblazer among luxury advertisers. “If you look at which luxury marketers were advertising in 2004, it really wasn’t a lot,” says Christine DeMaio, vice president and publisher of Epicurious and Concierge. “The fact that they recognized the Internet as a great way to identify and find people who are in the market is really smart.” The campaign’s repeat performance speaks to its success, and so do the numbers—DeMaio says that click-through rates on e-mails sent to the site’s registered user base are between three and seven percent, with “overall click-through rates well above industry average.”
Parr believes that the online luxury audiences are looking for substance, sticky environments where they can spend hours educating themselves about a brand, and an opt-in mechanism. “Once you capture their information, you can continue to wine and dine the customer,” he says. “That’s when the relationship really begins.”
The Original SUV
Like the people who market Sub-Zero, those who market Land Rover value integration. “When we work with publishers we don’t simply buy media online,” says Joao Machado, online associate director for Mediaedge.
Machado’s team worked with Land Rover to set strategy and objectives for a campaign to launch the all-new 2008 LR2, Land Rover’s answer to a premium compact SSUV. The online portion of the campaign ran in April and May of this year, with ads targeted to adults ages 25 to 54 who are professionals, tech enthusiasts and live active lifestyles, and featured content similar to that of the television and print pieces (so that consumers could make a connection between all media).
The Web ads ran on several sites, including CitySearch.com, FastCompany.com, Weather.com and Runner’s World Online, with each ad tailored to the site it appeared on. Land Rover also worked with CitySearch.com to put together a “sophisticated city guide,” offering entertainment, dining and nightlife information relevant to the LR2 core demographic and a co-branded microsite with an affluent-audience-focused sweepstakes.
The out-of-home wireless ads ran on JiWire, which provides free Wi-Fi to customers in targeted business and luxury hotels throughout the United States. The ads themselves appeared on both the welcome screens and confirmation pages of JiWire users.
For the mobile campaign, they worked with Enpocket (which represents Sprint) to run ads across the entire Sprint network. The ads drove demo-targeted users to an LR-specific WAP site where users were able to view LR2 screenshots, learn about product features and locate a Land Rover retailer.
All the ads gave the user the option to click through to a Land Rover site, and many did. “In April there was a 21 percent increase in site traffic from unique visitors,” says Jonathan Renker, associate account director at Wunderman, which produced all the creative assets for the campaign. Site traffic to the LR2 section of LandRoverUSA.com increased by 28 percent, and Renker noted a “fairly significant” spike in the Build Your Land Rover section of the site.
But the mobile campaign turned out to be the real star for Land Rover. “Mobile became a great source of interaction for those interested in learning more about LR2,” says Machado. “Conversion rates went well beyond any expectations.” Land Rover plans a full WAP site supporting all nameplates in 2008.
Luxury Luxury Interactive Conference
May 8, 2008
In June 2007, Luxury Interactive had over 300 senior level luxury brand executives from the top brands in the market in attendance. Based on feedback from our delegates, as well as months of research with luxury executives, we have created a program focused on:
In-depth content steered by the Luxury Interactive New York Advisory Council
Specific tactical implementations providing action points for you and your team members
Interactivity and audience engagement via lengthened presentations, question and answer Wrap-Up sessions and executive networking sessions each and every day
Detailed descriptions of all sessions, including speaker biographies and lifecycles of their case study or panel discussion
Key Components Of Luxury Interactive 2008 Experience:
Balancing brand-centricity with customer-centric marketing and identifying new marketing opportunities in the online channel that are growth-driving
Bridging the gap between presenting an enriching and engaging experience, while providing convenience and ease of use for your customers
Finding the right balance of being progressive and innovative without alienating any of your customer segments
How is Luxury Interactive defined?
This business to business conference is the only event where you can attend specific sessions that speak directly to your needs as a luxury brand:
Conveying your brand messaging effectively to today’s changing consumer to drive loyalty
Taking advantage of an interactive platform that fosters high-level networking and finds targeted solutions to your challenges
Capitalizing on unparalleled networking activities with your luxury peers with exclusive brand collaborations and strategic partnering opportunities in our new Brand Partnering Pavilion
Who Will Be Speaking at Luxury Interactive 2008
Our speaker faculty will consist of luxury brands, research and trend analysis firms, social networks,non-luxury retail experts and industry and e-commerce consultancies. Receive progressive content and insight from all facets of the industry. Here’s a sneak preview of the speakers you will hear on the program:
Tim Rendall, Product Manager, Facebook
Roxanne Ong, Director, CRM & Field Marketing, St. Regis & Luxury Collection
Darren Floyd, Director of E-Commerce, David Yurman
Milton Pedraza, CEO, Luxury Institute
Christopher Parr, Consumer Marketing Manager, Sub-Zero/Wolf
Marisa Thalberg, VP Global Online, Estee Lauder Companies
Mary Senin, Corporate Director E-Commerce Marketing, Ritz-Carlton
Dennis Syracuse, SVP of Sonystyle Retail, Sony
Joe Torpey, Internet Manager, BMW of America
Cecilia Pagkalinawan, Director Web & E-commerce, Frette
David Manela, VP Strategy and Business Development, Vivre
Peter Kim, Senior Analyst, Forrester Research
WEBSITE:
http://wbresearch.com/luxuryinteractive/
Sub-Zero and Wolf Unveil New Interactive Web Sites
May 8, 2008
Sub-Zero, Inc., and Wolf Appliance, Inc., leading manufacturers of premium refrigeration and cooking appliances, today announced a complete renovation to their Web sites, accessible at subzero.com and wolfappliance.com. The new sites reflect fresh thinking about how people use the Web for product information and ideas and also acts as a virtual showroom igniting visitors’ imagination about the possibilities for Sub-Zero and Wolf products.
Enhanced interactive tools and imagery for each of the brands are at the core of the sites’ changes. Sub-Zero’s commitment to food preservation is demonstrated throughout the sites with delicious images of cheeses, fruits and vegetable. The cooking confidence inspired by Wolf is underscored with customers’ own real-life stories about the challenging dishes they successfully executed.
Newly featured interactive kitchen vignettes set these sites apart from any other. With just a few simple clicks, it is easy to visualize design flexibility by changing appliance finishes, cabinets, walls, countertops, trim and floors to reflect personal style and color palette. Additionally, the Appliance Selector is the ultimate shopping tool for viewing and selecting Sub-Zero and Wolf products. Customized for the visitors’ dimensions and product interest, it allows visitors to start planning their dream kitchen.
Product pages allow consumers and designers to view appliances in different kitchen environments. The zoom feature brings visitors up close and personal to the pictures, while videos outline key product attributes.
The Web sites also extends the relationship with Sub-Zero and Wolf beyond purchase. When owners register their appliances online, they automatically receive e-mail updates on food storage, use and care as well as ongoing tips, recipes, and quick-start videos loaded into their online accounts. This feature educates consumers inside and out about their Sub-Zero refrigerator, freezer or wine storage unit and Wolf cooking equipment.
“Today’s affluent consumers are very savvy. They are taking education into their own hands, using the Internet to discover the latest design trends and kitchen appliances,” said Christopher Parr, consumer marketing manager of Sub-Zero, Inc., and Wolf Appliance, Inc. “Our goal is to provide the best interactive experience, in which visitors can learn what makes our brands unique and interact with the appliances in ways that are relevant to their needs.”
Kitchen designers, architects and builders also benefit from the new Web sites. They can view the online specification library, download CAD or request a trade kit that will supply them with the resources they need for easy planning and installation of Sub-Zero and Wolf appliances. The Design Resource Center is another tool created for trade professionals to learn about new and upcoming products as well as view articles and information written specifically for them.
Year after year, Sub-Zero and Wolf’s Web site traffic has continued to increase, which is in part attributed to aggressive online and off-line marketing and advertising campaigns. More than 8.5 million people visited the site in 2006, followed by a record-breaking month this March with 893,701 visits. The new Web site has twice as much content as before, including a unique emphasis on area farmers’ markets and locally grown food.
From customized recipes to installation specifications, the new site is the ultimate shopping tool and resource guide where owners, designers, builders and consumers all come together. Aside from physically testing the appliances, no questions go unanswered.
For more information regarding Sub-Zero and Wolf, visit subzero.com or call 1-800-222-7820 Print Page
Sub-Zero - Rated Top Green Brand
May 8, 2008
For Sub-Zero, it’s easy to be green. It’s a part of our heritage, the way we do business, as a privately held, family-owned company. For over 60 years, Sub-Zero has been a leader in food preservation and green products. Sub-Zero invented Dual Refrigeration; we created it to keep food fresher while using less energy in the long run.
For Sub-Zero, green is more than just an Energy Star rating. Even our largest refrigeration product, the Sub-Zero PRO 48, uses less energy per month than a 100-watt light bulb. From being built in the USA, to supporting organic farmers and food artisans, to using renewable energy, to extensive recycling, to sourcing environmentally friendly materials and supplies, to providing living wages to our factory workers - Sub-Zero & Wolf have been ‘green’ long before the term even existed.
As a result of more than 60 years of being green, Sub-Zero was ranked on the Top 10 list of Green Brands in 2007 by the ImagePower Green Brands Survey. In this independent, 3rd party research, more than 3000 consumers in the United States and the United Kingdom were polled to rate the most ‘green’ brands. They were asked to rank only the brands they were familiar with. The survey also indicated that an increased number of Americans are displaying positive green attitudes and behaviors, which illustrates that consumers are demanding that more companies implement sustainable business practices.
Top 10 Green Brands according to the ImagePower Green Brands Survey:
Whole Foods Market
Wild Oats Markets
Trader Joe’s
Toyota
Honda
Sub-Zero
Ikea
Body Shop
G.E.
Aveda
From Sub-Zero Green Kitchen Appliances
Sub-Zero Launches GrowAGreenKitchen.com
May 8, 2008
Americans are moving toward living greener lives. Eating habits and purchasing choices are changing and evidence now points to consumers seeking ways to create green environments in the home. Sub-Zero and Wolf’s Web sites have long provided tips and expertise in all things relating to refrigeration, cooking and kitchen design; but recently, the companies incorporated another facet to their already robust online tools, the microsite: GrowAGreenKitchen.com
GrowAGreenKitchen.com was built to provide consumers, builders and cooking enthusiasts alike with practical guidance on how to incorporate green solutions into their kitchen. The site is divided into three categories: energy tips, construction tips and everyday tips.
Clicks around the various components of the virtual kitchens reveal guidance ranging from recommendations on sustainable wood products to solutions for nontoxic cleaning supplies to ways to lower energy bills with innovative insulation ideas.
There are also easy tips that are easy to incorporate into day-to-day life, such as the recommendation to purchase your food from local farmers and merchants. On average, food travels 1,500 miles from the point of origin to the final location. Using homegrown resources greatly reduces the transportation impact.
“Today’s consumers are relying on the Internet as a resource to discover the latest in green solutions. Our goal is to provide the best interactive experience in which visitors can learn how to make changes — big and small —that will sustain both their families and the planet,” remarked Christopher Parr, consumer marketing manager at Sub-Zero, Inc., and Wolf Appliance, Inc.
In 2007, Sub-Zero was ranked on the Top 10 list of Green Brands, according to ImagePower Green Brands Survey. The independent, third-party research surveyed more than 3,000 consumers in the United States and the United Kingdom. Sub-Zero ranked sixth. Sub-Zero and Wolf’s company-wide commitment to energy efficiency and the environment extends into all facets of the company’s business. All Sub-Zero and Wolf appliances are manufactured in the United States, eliminating the significant environmental impact of internationally shipping materials and parts; seven Sub-Zero refrigerator models are Energy Star rated (even Sub-Zero’s largest refrigerator consumes less power than a 100-watt light bulb); all Sub-Zero and Wolf products meet the Environmental Protection Agency’s emission standards; and all scrap metal used in manufacturing is reused. The company is also strongly committed to responsible and sustainable food production and preservation, supporting local farmers and culinary professionals who are active in the locally-grown movement.
To learn more about this new online resource, please visit www.GrowAGreenKitchen.com. For additional information on Sub-Zero and Wolf products, visit subzero.com or call 1-800-222-7820. Print Page
Consumer Reports Reviews Sub-Zero Refrigerators
April 26, 2008
Consumer Reports tests product performance in its labs. But it gets reliability data from consumers who respond to its yearly reliability survey. By combining this data — performance and reliability — you can find products that are most likely to work well and be trouble-free.
I always check Consumer Reports for reliability ratings before making a major purchase. But two years ago when we remodeled the kitchen, the magazine did not have reliability ratings for electric wall ovens.
This year’s survey results are based on responses from more than 950,000 readers who rated 30 different types of products, including ovens, washers, dryers, dishwashers, ranges, refrigerators, televisions, lawnmowers, and automobiles.
Upscale Sub-Zero refrigerators are a designer favorite. Consumer Reports lab tests show Sub-Zero delivers “superior food preservation.” But the editors say, based on reader feedback, Sub-Zero models are repair-prone.
During the last few years, 24 percent of all Sub-Zero models needed to be repaired, the survey shows. Compare that to the results for Whirlpool, whose refrigerators needed the fewest repairs — 14 percent for side-by-sides and 7 percent for top or bottom-freezer models.
For the most stylish and sleek looking refrigerators, go with the built-in design. Built-in refrigerators create a seamless feel in your kitchen so that the fridge will be flush with your cabinetry. Built-ins are often so well hidden behind cabinet facades it’s hard to tell where they are in a kitchen. They come in side by side models or bottom-freezer designs and are the most expensive style available with prices ranging from $4000 to $7000. Some of the cabinet depth models of built-ins are cheaper at $1500 to $3200. You will find built-ins at 36 inches wide or larger and some even come in the newer french door styles. The biggest drawback to built-in refrigerators are that they are very pricey and at the same time prone to repairs. The top rated built-ins per Consumer Reports are the Sub-Zero 650F ($6500), the GE Monogram ZICS36ONR ($6400) and the KitchenAid KBFC42F ($6800). The Sub-Zero built-in is the cheapest of the 3, but also gets terrible repair ratings. At 37 inches wide the Sub-Zero provides plenty of storage space and rates high for temperature performance. Some owners have said the icemaker is problematic and that the drawers don’t come out far enough. As for the GE, it’s quiet and does a great job on temperature control and has a beautiful stainless steel finish. The KitchenAid is the most expensive of the group but is 43 inches wide giving you plenty of storage space. It also features the french door style doors are becoming more and more popular in commercial refrigerators found in homes.
It’s natural for anyone who gets a sub-par rating to challenge the validity of the survey. So I was not surprised when Paul Leuthe, corporate marketing manager for Sub-Zero, told me, “The numbers are not accurate.”
Sub-Zero is the only built-in refrigerator on the survey. “So it has a lot more potential for problems than a free-standing refrigerator that is just plugged in,” Leuthe says. “Someone who buys a $5,000 to $8,000 refrigerator is less tolerant than other customers,” he adds.
But Leuthe admits there could be another reason why this top-of-the-line brand rated at the bottom of the reliability survey. He says about four years ago they got a bad batch of copper tubing. It was used in the evaporators for models made from 2003 to 2006.
That tubing is now rusting and causing leaks. “These evaporator problems could be skewing the ratings,” Leuthe says. He points out with some pride that Sub-Zero is making free repairs with no questions asked.
The kitchen is one of the first areas that people tend to update or upgrade when they are remodeling any portion of their house. The refrigerator is an important appliance in the kitchen that comes in many styles and designs. You can choose from top-freezer, bottom-freezer, built-in, side by side, french door, counter depth, undercounter, and more. Over 11 million refrigerators were sold in the United States just a few years ago so sales are trending upwards as new refrigerators are hitting the market. The top manufacturers for refrigerators are Whirlpool, Kenmore, Amana, GE, LG, Hotpoint, Maytag, Frigidaire, KitchenAid, Viking, Samsung, Jenn-Air, Bosch, Sub-Zero, Thermador, and Fisher & Paykel. Down below we will go into desired features on all types of refrigerators followed by reviews of the top models per Consumer Reports.
With many kitchen renovations running $15,000 to $25,000, it’s clear that homeowners are willing to invest in their vision of the perfect kitchen. Cabinets and countertops account for about half the cost, but appliances represent a big investment as well.
Over the past few months, Consumer Reports (CR) has tested hundreds of appliances - refrigerators, ranges, cooktops, wall ovens, dishwashers, microwave ovens, and high-speed cooking appliances - that cost from a few hundred dollars to a few thousand. CR has also tested cabinets, countertops, sinks, and faucets in all price ranges to determine the pros and cons of the major types. Whatever your budget, we’ll help you make smart choices and get the most for the money.
“In Consumer Reports’ most comprehensive kitchen package ever, our tests showed that you don’t have to pay top price to get top performance,” said Mark Connelly, Consumer Reports’ Director of Testing, Appliances and Home Improvement. “In fact, pricey Dacor, DCS, GE Monogram, and Viking pro-style ranges were among the lowest-scoring of the models we tested. And the premium-priced Sub-Zero built-in was among the most repair-prone brands of refrigerators, offsetting its fine performance. The package contains the three R’s of Consumer Reports: ratings, recommendations and repair histories.”
Today’s refrigerators do a good job of keeping things cold. They’re also about 30 percent more energy efficient than fridges were just a few years ago, thanks to new federal energy standards. Within any one category, model-to-model performance differences are minor. Your deciding factors will probably be type, exterior dimensions, storage capacity, convenience features, styling and price. Smart choices include the following:
Basic ($600 to $850) The Maytag MTB1956GE, $825, is feature-laden and convenient. Nearly as good, and quieter, is the Kenmore 7118, $750; it offers a lot more storage space. Among bottom-freezers, the Amana Distinctions DRB1801A, $695, is a good value, at several hundred dollars less than the other bottom-freezers we tested.
Midrange ($850 to $1,800) The real bargain among side-by-side refrigerators is the GE GSS25JFM, $890, a CR Best Buy. If you’re looking for a bottom-freezer, the GE GBS22LB, $1,050, offers the best combination of performance, capacity and flexibility.
High-end ($1,800 to $5,000) Two side-by-side, cabinet-depth refrigerators are less expensive than true built-ins and performed well overall: the Whirlpool Gold GC5THGXK, $2,300, is slightly more efficient and quieter than the GE Profile Arctica PSI23NGM, $2,300. Whirlpool is also among the more reliable side-by-side brands.
The Sub-Zero 650/F, $4,600, is the ablest bottom-freezer built-in that we tested. It’s very energy efficient. But it’s noisier than the others, and reliability is a concern with the brand. The GE Monogram ZIC360NM, $3,900, is almost as good, and it’s quieter.
Sub-Zero and Wolf Appliances Showcased in Meredith Design Idea Center at K/BIS
April 20, 2008
Sub-Zero, Inc. and Wolf Appliance, Inc., the industry leaders in refrigeration, wine storage and cooking equipment, has partnered with Meredith Corporation and the National Kitchen and Bath Association (NKBA) to incorporate its products into the 2008 Design Idea Center at the Kitchen/Bath Industry Show & Conference (K/BIS), April 11-13 at McCormick Place in Chicago.
The 10,000-square-foot Design Idea Center (Booth S4058 in the South Hall) features kitchen and bath designs from five of Meredith’s consumer magazine titles – Kitchen and Bath Ideas, Better Homes and Gardens, Traditional Home, Country Home and Midwest Living.
In the 2008 Design Idea Center titled “Your Kitchen. Your Bath. Your Way. Designs for Every Lifestyle and Life Stage,” each magazine brand has created a fresh and unique look that addresses the needs of women as they progress through life. Whether she’s a young professional, a new mother, a mom-onthe- go or an active empty nester, this year’s Design Idea Center provides useful and stylish spaces for her life, her way. Other trends include eco-friendly design, spaces to entertain, aging- in- place, indoor/outdoor living, technology, organization and storage.
“At Sub-Zero and Wolf, we manufacture the highest-quality and reliable kitchen appliances designed to complement any home and any lifestyle,” said Paul Leuthe, Sub-Zero and Wolf’s corporate marketing manager. “We are pleased to have been chosen to be part of the Design Idea Center. It is an ideal venue to showcase just how versatile our products are and how they can be seamlessly integrated into any kitchen and home design.”
Sub-Zero and Wolf appliances are integrated into four of the five varied design spaces within the Design Idea Center (the fifth is bath-focused and does not contain appliances):
Hostess Extraordinaire – Kitchen and Bath Ideas
The kitchen is often the hub of a busy household with teenage kids, and Kitchen and Bath Ideas has designed a space to fit this center of activity. Recognizing that a mother of teenagers is part chauffeur, part chef, part counselor, and yet someone who also loves to entertain friends in her “spare” time, Kitchen and Bath Ideas’ teen-friendly kitchen can morph into an ideal entertainment space where adults enjoy gathering. With a functional mudroom/laundry room, butler’s pantry for serving, and banquette for ample seating near the prominent flat-screen television, this kitchen can handle “teen central” and more.
This space includes a Sub-Zero 736TC Refrigerator/Freezer, 700BR Refrigerator Drawers and a 424 Wine Storage unit (in the butler’s pantry), plus a Wolf 30-inch Double Oven, 30-inch Warming Drawer, 36-inch Gas Cooktop, 36-inch Ventilation Hood, and Wolf Microwave.
Organizer-in-Chief – Better Homes and Gardens
Better Homes and Gardens’ “Everyday Easy” kitchen is designed to help make life easier for busy families. This super-organized and eco-friendly kitchen helps make it easier to get dinner on the table, keep everyday tasks and clutter under control, and spend time together in a space that’s as much family room as it is kitchen. Innovations include a recycling center, recycled-content countertops and flooring, and a mudroom with customizable pullout cabinets for everyone’s stuff.
In this design space, Sub-Zero features a 736TC Refrigerator/Freezer, and Wolf features a 30-inch Induction Cooktop, Ventilation Hood, 30-inch Single Oven, and Microwave. Also in the pantry is a Sub-Zero 700BC Refrigerator Drawer.
Mother Starting Out – Country Home
Country Home’s kitchen, mudroom and laundry/multi-task room work hard for the young family without sacrificing style. Easy-living Corian countertops take on the feel of marble and soapstone, laminate floors look like reclaimed wood, and glass front cabinets featuring a new “lace-look” pattern, make for easy organization. A technology station, flexible built-in seating, and an island with a second tier of countertops that doubles the work space, offer solutions for the woman balancing her growing family and her taste for beautiful surroundings.
The kitchen in this design features a Classic Stainless glass door Sub-Zero 650G Refrigerator/Freezer (650G), and a Wolf 30-inch Dual Fuel Range, with 15-inch Steamer, along with a Wolf Microwave.
Future Thinker – Midwest Living
As 78 million baby boomers head toward new phases in their life journey, many are looking to stay in their homes for years of cooking, entertaining and active living – and Midwest Living has created the ideal space. This kitchen and bath offer thoughtful conveniences for future needs through a design aesthetic that combines both comfort and style. Integrated wider traffic patterns – accommodating cabinet design, sit-down workspaces and lever controls, among other amenities – are all ideal design choices for the smart woman planning this new, exciting chapter of her life.
A Sub-Zero 736TC Refrigerator/Freezer completes this design, along with a Wolf 36-inch Induction Cooktop, Wolf Single Oven, Wolf Warming Drawers, and Wolf Microwave.
Sub-Zero Launches New Built-In Refrigerators
April 20, 2008
Sub-Zero, Inc., the industry leader in premium refrigeration and wine storage equipment, announced a complete overhaul of its popular line of design-focused, built-in models. The revamped line, available this fall, underscores Sub-Zero’s commitment to design flexibility with new creative options and builds on the company’s expertise in food preservation with groundbreaking new features.
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